TNT is the Philippines’ leading mobile brand, while Smart Communications, Inc. (Smart) is the country’s leading mobile group when it comes to number of subscribers, according to a recent internal study conducted by Smart in partnership with market research firm NielsenIQ.
The study, which polled 1,175 Filipinos from all over the country, aged 18 to 60 years old who use and personally own any mobile SIM, asked respondents about their mobile service providers. The study ran from Jan 5 to April 3, 2023 and took into account both single and multiple SIMs users of mobile brands.
The study found that 46% claim to own and currently use a TNT mobile SIM, significantly higher vs competition. Moreover, 14% of respondents claimed to own and use Smart Prepaid, and 1% Sun Prepaid.
Smart is the leading mobile group with most number of claimed subscribers
Based on the same study, Smart is the Philippines’ leading mobile group in terms of number of subscribers, with a combined 59% of respondents claiming to use its brands, which include TNT, Smart Prepaid and Sun Prepaid, significantly higher vs competitors.
By region, TNT leads mobile brands in terms of claimed users across all surveyed areas except in Mindanao.
TNT leads in the Visayas with 60% of the surveyed respondents claiming to own and use a TNT mobile SIM; Balance Luzon with 46% and Mega Manila area (i.e., Metro Manila Area + Rizal + Palawan) with 39% claimed TNT SIM users.
Meanwhile, TM leads in Mindanao with 54% claimed SIM users, followed by TNT with 41% claimed SIM users.
The survey had a sample size of 329 respondents in Mega Manila, 438 in Balance Luzon, 194 in Visayas and 214 in Mindanao.
Philippines’ Fastest and Best Mobile Network, according to Ookla
TNT is powered by Smart, which was recently recognized as the fastest mobile network in the country in Q1 2023 in a separate report by Ookla, the global leader in mobile and broadband network intelligence.
This adds to Smart’s back-to-back recognition as the Philippines’ Best Mobile Network for Q1-Q2 2022 and Q3-Q4 2022, also by Ookla. To clinch this rare citation, Smart won both the Fastest Mobile Network and Best Mobile Coverage awards within the same reporting periods of the firm – a first for a Filipino mobile operator.
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Read: Guide for SIM Card Registration in the Philippines: Smart, Globe, DITO subscribers